Divorce Proceeding

Today was a "Status Conference" in the Serin v. Serin divorce case. This may explain the silence over at ForeclosureHelpBook.

Let us all hope that his long suffering wife rids herself of the stain.

Damion Comments - Lost $1.2 Million on a Deal

Damion comments:

The apartment investment was a terrific flop. I’ll talk more about that soon. It cost me over $1,200,000. Even after making several million dollars in the single family house business this mistake hurt a good bit.

So he's made several million dollars in single family homes, that's great! How could he possibly have any debt left?

Later:

The book rights to Foreclosure Help Book are owned solely by Foreclosure Help Book LLC. Any previous book concepts or ideas Casey was working on do not relate to this book. It’s my understanding that the old book issues have been resolved. Casey stepped up and took care of this himself.

Well, that's a relief. It's not like Casey has ever said something was "taken care of" only to be found later to be, um, full of koi.

Later:

[In response to Arthur Wankspittle's question “What are you expecting to get out of employing Casey?”]
Excellence.

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Huh? Sorry, I passed out from reading something so amazingly clueless, what was ita;lsdjfuifaerFerhnubhsdfgkj

Crap, it happened again. I'd better stop reading.

Damion Lupo Speaks

Casey's business partner posts on ForeclosureHelpBook.com:

I’m Damion Lupo, the other side of this blog and the real world experience that brings a new level of credibility to our words of advice, analysis and encouragement to our readers, those in foreclosure and those just looking for some reality in the media circus that spins just about everything these days.
...
Casey and I are learning from each other and as a team, along with the rest of the folks in this organization we’re going to do what we’ve set out to do, promote the new book Foreclosure Help Book, help the tens of thousands of people in foreclosure right now and eliminate our own debts through honorable transactions that are fair for all involved.

He seems to be somewhat intelligent from his post. One has to wonder, then: What the heck is he doing working with a proven flake like Casey? Anyone with any intelligence should see that Casey is bad juju. The deal cannot help but fail. If it does even remotely succeed, then there are at least two other parties who already "own the rights" and will sue the living bejeezus out of them. I'm baffled.

Mystery Woman - "Jenny"?

Here is an adjusted version of a photo from the ForeclosureHelpBook photostream. Click the image or the main link line for a larger version.


[photo was marked, private in Flickr, sorry about that]

It's good to see that even with crushingly huge debtloads they can afford San Pellegrino and Lamborghini rentals.

Casey "Explains" Missing Posts/Comments

In a pair of comments at ForeclosureHelpBook.com, Casey writes:

I started to compromise so certain posts and comments have been removed. Part of the process we’re going through is figuring all this stuff out: policies for blogging, topics to cover and topics to stay away from, tolerances for certain things, etc.

The policy on comments and posts:

Nothing about marriage or too personal or hateful.

I don’t want any more “gray area” on my promises. I’m either keeping them or I’m not. I justify and split hairs too much. Enough said.

Next post will be by Damion and he might address some of the questions / concerns including all this silly stuff about having lack of credibility to help people, etc.

Yes. Silly. Of course you're capable of helping people! I'm sorry, I guess the fact that you've already sold the book rights twice and are working on the third time, and have never come up with anything but pie-in-the-sky schemes and that you constantly fall for the latest internet scam to come down the pike was clouding my view.

Let's see how you could help people - this could be your table of contents:

• Chapter 1: How to use overpriced gold coins to avoid foreclosure
• Chapter 2: How to use a corporation to borrow even more money, and then flush that new money on Macaroni Grill and Jamba Juice and overdraft charges
• Chapter 3: Rule #1 of holes: When you're in one, keep digging!
• Chapter 4: How to change your name so you can get a brand new credit history! Because banks have never thought of this.

I only stopped because I got bored, how many more chapters could we come up with?

Divorce Case Proceeds

The link is to a Yolo County Court website calendar listing:

Date	Time	Dept	Name	Case #	Hearing Type
10/22	830	DP11	SERIN VS. SERIN,	CVFL71021	STATUS CONFERENCE

The Business Plan

From the second photo in that previous post, the "business plan" as best I can read it. Words I'm not sure of are in [] (except [sic] of course), words I'm assuming are off the edge of the photo are in {}.

Foreclosure Help Book - Business Plan

[Outline] to come soon, [for now] how about some quick notes / brain dump:

Goals

Goal for blog

Be top position for the term "Foreclosure Help" in all the [engines]

Goal for book

Be best seller in some category on Amazon or even better [be #1] bestseller on New York {Times bestseller list}

Book Marketing

One liner:

"The Complete No-Non-Sense Foreclosure Survival Book"

other ideas: maybe put something about "illustrated" in there? Referring to the {...}

Customer Benefits

Bullets we can put on the book, website, and other pieces. Benefit [selling] is {...} for me?"

• Stop or avoid foreclosure
• Save Your Home
• What to do if you you [sic] can't save your home
• How to sell your home fast, as-is
• Save your credit
• Avoid (or learn about?) bankruptcy

Possible TODOs:

• Read Timothy Ferris' blog and blogs about his success in mark{eting...}
• Look at successful competition and evaluate strengths, weak{nesses...}
• research market and demographic to see what they want, {...}

Celebrity brokers?

Contact a celebrity for endorsement, directly or through broke{r...}

www.celebbrokers.com
www.celebrityendorsement.com
www.contactanycelebrity.com

Credibility Indicators

Media, testimonials, endorsements, BBB / association {...}

Contact people like Robert Kioysaki [sic] and other contact {...}

Risk-free Gurantee [sic!]

{...}policy but actually Giv{e...}