The Business Plan

From the second photo in that previous post, the "business plan" as best I can read it. Words I'm not sure of are in [] (except [sic] of course), words I'm assuming are off the edge of the photo are in {}.

Foreclosure Help Book - Business Plan

[Outline] to come soon, [for now] how about some quick notes / brain dump:

Goals

Goal for blog

Be top position for the term "Foreclosure Help" in all the [engines]

Goal for book

Be best seller in some category on Amazon or even better [be #1] bestseller on New York {Times bestseller list}

Book Marketing

One liner:

"The Complete No-Non-Sense Foreclosure Survival Book"

other ideas: maybe put something about "illustrated" in there? Referring to the {...}

Customer Benefits

Bullets we can put on the book, website, and other pieces. Benefit [selling] is {...} for me?"

• Stop or avoid foreclosure
• Save Your Home
• What to do if you you [sic] can't save your home
• How to sell your home fast, as-is
• Save your credit
• Avoid (or learn about?) bankruptcy

Possible TODOs:

• Read Timothy Ferris' blog and blogs about his success in mark{eting...}
• Look at successful competition and evaluate strengths, weak{nesses...}
• research market and demographic to see what they want, {...}

Celebrity brokers?

Contact a celebrity for endorsement, directly or through broke{r...}

www.celebbrokers.com
www.celebrityendorsement.com
www.contactanycelebrity.com

Credibility Indicators

Media, testimonials, endorsements, BBB / association {...}

Contact people like Robert Kioysaki [sic] and other contact {...}

Risk-free Gurantee [sic!]

{...}policy but actually Giv{e...}